Public Relations at The University of South Florida

Starting this year, I began my first sequence into the Mass Communication program as a Public Relations major at The University of South Florida. Throughout my years in college, I could never quite figure out exactly what I wanted to do with my life. (Sound familiar?) Tried nursing; chemistry wasn’t my thing. Tried business; couldn’t stand it. Tried marketing; loved it but didn’t exactly feel right. Tried Public Relations; found where I belonged. The University of South Florida has an amazing Mass Communication program. Recently, they received a $10 million gift from alumni trustee, Jordan Zimmerman, thus renaming the school The Zimmerman School of Advertising and Mass Communication. This will adequately prepare the students of this program to succeed in the future.

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Public Relations allows you the opportunity to shape and mold what you’re working with and gives you the tools you need to act diligently in a crisis. It allows me to be creative, strong, and smart. I have grown so much since starting this program and I am so excited to say that I’ll have my diploma one year from now. We, as a class, have been spoken to by different Public Relations professionals. This has given us the opportunity to see life as a Public Relations specialist and has made many of us excited for the future.

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I am currently a Wings Team Member (marketing team member) for Red Bull North America and I have used my current knowledge of the Red Bull Brand in my Public Relations class. This has made the subject relatable and has allowed me to be adaptable in this course. This class has pushed me to apply for internships, which eventually led me to be a Social Media Intern at PP+K Advertising Agency. I have learned so much in this course and I can’t wait to see what future courses have in store for me and my peers. I am honored to be a part of The Zimmerman School of Advertising and Mass Communication.

Cheers, mates!

Rachael

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Found and Lost

Hi, world. It’s been a while.

I have learned a hell of a lot over the past months, to say the least. I guess that may be what has held me back from blogging. I’ve worked so hard to get to where I am and I continue to work hard towards where I want to be. I love the path I’m on and I love the things I have had the opportunity to experience. My life is a blessing and that is something that I will never take for granted.

However, I have learned that I need to be following my own passions. For so long, I’ve had the constant feeling that I have been finally finding myself. I have felt on top of the world. I have felt like I can do anything with confidence, passion, and perseverance. It was only just recently that I have felt completely lost and out of touch. Who am I? How did I lose sight of that?

I haven’t blogged in over a year. I’m kicking myself for that, but then again, who wants to read your rationalizations on the Internet anyways? I guess the answer for that is, me, in retrospect. I’m realizing that I desperately need to get back to the root of what I love. I need to pick up my guitar again. I need to get back into teaching yoga classes. I need to hike. I need to climb. I need to pursue photography. I need to write down a list of concerts and make myself go to them. (cough, Bonnaroo). I need to find myself all over again.

Exactly how many times is this supposed to happen in your twenties?

Don’t gain the world and lose your soul, wisdom is better than silver or gold.

Stay Weird,
Rach

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Hi, 2014.

I’ve been slacking SO BAD on my blog posts! I’ve just been so busy with wings team, tying up my last semester at SPC, and wrapping up my yoga teacher training. I have so many exciting things ahead and life is so beautiful right now.

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This Christmas was absolutely amazing. I always love being with family. When I was younger, my brother and I always celebrated Hanukkah with the rest of my family and since I gave up getting my Bat Mitzvah when I was 12, we started “officially” celebrating Christmas. I love the warmth that the Christmas tree and decorations brings to the home. We always get our tree directly after Thanksgiving but this year I somehow convinced my Mom, Brother, James, and new Sister-In-Law (more on that in a moment) to get the tree before Thanksgiving! We put it up and on Thanksgiving had the entire family over to help decorate it. The only stress I experience during this time is the lights and figuring out which family’s house I have to be at and when. Usually, I need to be in more than one place at one time. I just have to remember to breathe more.

One of my favorite things about Christmas is that I (attempt) to decorate a gingerbread house with my very best friend, Sydney. We usually end up setting it on fire because it ends up so horrible looking. This year…we didn’t even take a picture of it. The house completely fell apart and had a huge bite mark in the roof (oops).

Overall, Christmas was wonderful. I just need to learn to be more organized on this day and to communicate with my family and James’s family about what is happening and where. How do you manage your holiday when you have a divorced family and your guy does as well? We can’t just pick one family on one day! It must take a magician.

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My brother married the girl of his dreams on January 4, 2014. It was the most beautiful wedding! Lacey, my new sister-in-law, looked gorgeous and I was one of her bridesmaids. I loved getting to know the other girls and spending time with both family and friends. My Mom was so incredibly happy and my Dad as well. She’s the perfect addition to our family and my brother could not have picked a better woman to spend the rest of his life with. Marriage is a beautiful thing, and we both realize the value in what vows mean. I think from our past experiences, my brother and I will kind of have the tools to avoid separation in our future. I’m so proud of him and his big heart.

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I got to meet my niece, Ava bear! She is SO adorable and has such a personality. My step-brother, Zack, and his girlfriend, Phoebe (who has become a good friend of mine) had Ava nineteen months ago. I hadn’t seen Zack or my other step-brother, Jason, in years and it was so good to see them all at the wedding. They flew over form California to see my brother, Aaron, get married. I know Aaron was ecstatic that Jason and Zack would come to support him. I’m so blessed that my family can still stay in tact no matter how many hard things that we have had to go through. My brothers are still my brothers, even if not by marriage anymore. We got to take Ava shopping and I spent an entire day with her and Phoebe. They are simply amazing.

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I turned 20 on January, 29! My birthday was good. I had a touch of food poisoning in the morning but my Mom put on videos from when my brother, Aaron, and I were little and it lifted my spirits right back up. We then went to Ohana Cafe, my favorite little organic restaurant in Ozona. I’ve started to spend every birthday at this little cafe with my Ohana. So much love radiates from this place. James came in town to celebrate my birthday with me and I love every moment I get to spend with him. I feel so extremely blessed.

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I can’t believe I’m about to say this, but I taught my first yoga class!! I can’t even begin to explain how incredibly well it went! I’m getting certified through Wendy Fit Academy in Palm Harbor, FL and she had a Yoga Day where people could come in for 30 minute classes! It was completely free and all of the teachers in training had their opportunity to teach their segment. I taught Unwinding the Hips! I got a lot of my inspiration from Kathryn Budig, one of my absolute favorite yoga instructors. If I can be half the instructor this girl is one day, I will be so happy. While teaching class I couldn’t have felt more excited about my future and happy about what I was doing. I even read a little bit from The Four Agreements by Don Miguel Ruiz to my class while in Savasana. I think they really enjoyed it. I made a playlist, as well! For your yogi ears:

Follow The Sun – Xavier Rudd

Bloom – The Paper Kites

Sweet Disposition – The Temper Trap

You and I – Ingrid Michaelson

Satellite Heart – Anya Marina

Jailer – Asa

Banana Pancakes – Jack Johnson

The Mountain – Trevor Hall

The more I experience yoga and read about how much light it truly brings to every single soul’s life, the more I fall deeply in love with it. For those that have yet to experience yoga, you should really go to a class. Once you catch the yoga bug, you not only decrease stress from your life, but you get strong, healthy, inspired, and enlightened. It’s truly been the greatest blessing to my life. I wouldn’t be who I am today without it. I can’t wait to be a certified instructor. February 22nd could not come soon enough!

This past Saturday I had to say “see you later” to one of the best bosses in the universe. I can’t believe she actually moved to England today. She moved her entire life to England to be with the guy she loves. What an incredibly inspiring and brave woman! Kris and Kelly are the most inspiring bosses that I have ever had. Some people wonder, what’s the hype about Red Bull? Why do people say it #GivesYouWings? Because it does. Red Bull not only has the most talented athletes that anyone has ever heard of but they also have incredible inspiring individuals behind the scenes of it all, Field Marketing Specialists and Field Marketing Managers. As well as all of our Wings Team Members, Student Brand Managers, Muskateers, and the entire family in HQ and every Business Unit. I have not met a single person within this company that doesn’t have some sort of light in them. My entire Wings Team is so talented and inspiring. Red Bull does give you wings. It inspires you go all out, look beyond the dotted lines, and to be the absolute best you can be. This company could not have been a bigger blessing to me and Kris and Kelly really do an incredible job at showing me that I have no limits. We can do anything we set our minds to. I’m going to miss Kris so much. I don’t think she knows how amazing she truly is.

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Lastly, Work has been keeping me a little busy 🙂

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Xoxo

Rach

Road to Ice Land

Hi world!
On the morning of December 14, James and I left for Alta, Utah and it has been absolutely amazing! There’s no appropriate word for how beautiful it is here. We could literally walk outside the front door and this was our view.

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The first three nights we stayed at the Deep Powder House apartment in Alta, Utah where James’ friend Zack lives. I’ve never seen so much snow in my entire life. James’ birthday was on the fifteenth where we skiied all day and had a family dinner that night. Everyone that works in Alta ski lodge comes to the apartment for a big dinner and party and it’s crazy. I could definitely see myself here after college for a season or two.

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Everyone is from a different part of the US and they’re all so interesting to talk to. Meeting people who are just so excited about life really lifts your spirits and rubs off on everyone around them. They were so nice and welcoming.

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Yesterday we went out to Park City, Utah where James’ friend Max spent the day with us! He showed us around a bunch of cool slopes and the view was incredible from everywhere on the mountain. The resort that we skiied at was called Canyons. I really liked meeting his friend Max and his girlfriend Morgan. James met them both at raft camp in West Virginia last summer.

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Last night we went to downtown Park City where they host the Sundance Music Festival. A bunch of bars and shops are down there and they’re so unique and beautiful. I love this place.
This morning James and I woke up in Park City and saw it snowing outside! It’s our first time seeing snow fall. A little later we headed back to Salt Lake City where his friend Justin lives and I played in the snow a little.

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James shoveled snow a little so we could go get breakfast.

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We couldn’t have been more spoiled in our time here! All of his friends like Justin, Zack, Max and Morgan were all so helpful with our rentals and giving us amazing places to stay. Everything was perfect. I love this place and I love these people. After flying home James and I went skydiving in Plant City, FL which was the most crazy experience I’ve ever had. This past week was amazing. Evidence:

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Xoxo!

Food for Thought – Yoga

I feel like I get the blogging bug once a month and then I just can’t shut up. I’m okay with that! I just wanted to share with some of you the benefits of yoga that have already started to make a drastic change in my life, my body, and my mindset. Teacher training has become such a blessing to my life and has opened up my eyes to what yoga really is, what it has to offer. It has taught me that yoga can really be what you want it to be, your yoga. I have been practicing yoga since I took my first class when I was fifteen years old and about a year ago, I decided that I really wanted to teach it. I want to show people my yoga and everything that I love about the different classes that I’ve taken as well as my own ideas.

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Since starting teacher training I have noticed that my positivity and passion for life is a lot stronger and fuller than it has ever been. I’m not sure I can really explain why, but I know that learning about what yoga really means makes me feel like my practice has purpose. It’s not all about how it looks, it’s about how it feels. How your body connects with the ground and that first comfortable breath in forearm stand that makes you feel like you just conquered the world. Learning from different instructors on YogaGlo.com is also something that has made me appreciate my practice a lot more and life. Tara Judelle is really amazing. Another yogi who I am extremely inspired by is Rachel Brathen, a hand-standing yogi who lives in Aruba who is also known as yoga_girl on instagram. She posts almost daily about how to connect with yourself and your practice, how to love who you are, and different must reads like The Power Of Now by Eckhart Tolle. She literally gets to travel the world and teach workshops wherever her heart desires. I want that lifestyle. Three more yogis who I have especially loved learning from are locals in Clearwater. Heidi Templeton and Erin Motz both teach at Heat Yoga & Fitness and Jennyris Nieves teaches at Pure Yoga & Fitness. Tara, Rachel, Heidi, Erin, and Jennyris are the main yogis who have taught me that with the love and appreciation of what yoga can do, we can change the world into a bigger and brighter place. Wendy O’ Lenic, my teacher training instructor, is also someone who I admire.

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Yoga also has a MILLION health benefits! I don’t understand the people who will let their lack of flexibility influence them from not going to a class. Wouldn’t that be the same thing as saying “Well…I don’t know how to ride a bike…so I’m not going to even try”? Even if you want to take a quick class online to know the basics to avoid feeling embarrassed in class, which you shouldn’t, do that! There is always a starting point! I’m going to make my entire family do yoga by the time I’m done with this training! Get ready, Beempa! Teacher training is starting to really shine the light on how important yoga is and how much it can truly help heal someone or prevent future injuries. Everyone under the sun from Athletes to Businessmen should be going to yoga. Get the synovial fluid in your joints flowing and your muscles warm. Everyone should be jumping on this bandwagon. Wendy recently taught us that yoga is such a release that sometimes people will just be overwhelmed with laughter or sadness because you’re opening up the heart chakra so much when practicing. It hasn’t happened to me yet, but I can’t wait for that day.

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I’m rambling on and I’m only in my third month of training. Yoga is important. Do it 🙂 http://yoganonymous.com/ can give you heaps of information about WHY you should be doing it, too.

xoxo!

“Healthy plants and trees yield abundant flowers and fruits. Similarly, from a healthy person, smiles and happiness shine forth like the rays of the sun.” ~ B.K. S Iyengar

Gratitude

Hi world!

It’s crazy – the past few months I’ve had. I have felt such a positive change within myself and my attitude towards life and I owe it all to one thing…gratitude. During the month of November we all dedicate one day to giving thanks and gratitude towards our family, our friends, and everything and everyone around us. It’s amazing that we can all come together on one day out of the year and put aside differences to just let one another know how much we appreciate them. But why is it that we only do this one day out of 365?

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Throughout this entire month, I have been feeling nothing but pure appreciation and gratitude towards everyone in my life who support me and encourage me to be the best possible version of myself. I have such an incredible support system and I feel so loved each and every day.  In my generation, we have so many people that just don’t realize how incredibly lucky we all are to live the way we do and to be as fortunate as we are. I’m so happy to have my Mom who has taught me to be so appreciative for everything that I have and that I earn in life, and who continues to be the best roll model I could hope for. I did a yoga class on YogaGlo.com (do yourself a favor and check it out) with Tara Judelle and she instructed the class to dedicate different portions of our practice to those in our lives who we feel extreme gratitude for. She inspired me to be so very thankful for everything that I have – my health, my family and friends, my yoga practice, James. I’ve never felt this much happiness in my entire life, and I don’t know if I owe it to yoga or the incredible people in my life….but I’ll go ahead and say it’s both 🙂

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This is James and his Grandfather whom I am extremely fond of! I didn’t snag a photo of James’ Mom, Debbie, or his Grandmother, Betty unfortunately but I’m absolutely crazy about his family. James puts up Betty’s tree every year with Debbie and this is the second year I got to do it with them! It’s always so beautiful.

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I had a wonderful Thanksgiving with my family. Days where we can sit around the table and tell each other how much we mean to one another really makes me feel blessed to have my family – and their health. We had some family in from Dallas, TX who helped us put up our Christmas tree during Thanksgivikkah! We celebrated Hanukkah, Thanksgiving, and my brother’s 23rd birthday all in the same day. I loved every minute of it.

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So much is going on this month! Tampa Am is coming up this weekend which will be a lot of fun. I have yoga teacher training every Saturday (Wendy O’Lenic is amazing), our Wiiings team Christmas Party is coming up, and I’m flying out to Salt Lake City, Utah in 10 days with James! I have no idea how I’m going to manage to keep myself warm. We’re staying with some of his friends and he’s turning 22 on December 15th! I’m so excited for all of my friends to come in town for the holidays and for how amazing this entire month is going to be. Cheers to the end of 2013, a wrap on Fall semester finals, and family.

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xoxo!

“I have been a seeker and I still am, but I stopped asking the books and the stars. I started listening to the teaching of my Soul.” -Rumi

Hollywood

Today has been fun! Lauran, Baylee, and I went to this dessert place called Milk where we got Macaroon ice cream sandwiches. I can’t even explain how amazing they were. I’m obsessed with macaroons and this place just raised my obsession to a whole new level.

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Then we went to an amazing road that shows you a gorgeous view of Hollywood called Mulholland Drive.

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I feel like such a tourist – taking pictures of palm trees like I’ve never seen them before.

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Then we went to Brandy Melville to get a top that will show off the new TATTOO Baylee is getting at 8 tonight. It’ll be her first one so I’m excited that I get to be here for that. I was contemplating getting a Hamsa hand tattooed on my wrist but I’d like to learn more about it before I put it on my body.

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They give out stickers for free and this little gem was sitting on the counter so I snagged a few.

It’s now almost 10pm here and Baylee got a tattoo! It’s a beautiful lighthouse with Matthew 5:16 on it.

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It’s to remind her of her mother and how much she loved lighthouses. She’s the sweetest.

Today was great. Now Uncle Buck is on HBO and I’m cuddled up on the couch. Goodnight, world.

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October 25/26

These past two days have been great! Three of my best friends’ birthdays all fall on the same two days. Lauran and Sydney both turned 19 on October 25 and Sarah turned 20 today! I’m so lucky to have these ladies in my life.

Here’s my Sydney –

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And my Sarah –

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And Lauran on her birthday –

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She was a little excited that we surprised her with Cafe Gratitude! Which, by the way, is one of the cutest restaurants on this planet.

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They have cute little menu items that make you feel good about yourself. I got the “I Am Awesome”. It’s all completely vegan, which is new for me, and I absolutely loved it.

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We had SO much fun after Cafe Gratitude with Lauran, Baylee, Kevin, Brittany, and Sean. This Angry Orchard is heaven in a bottle. I got to see Kevin do the Bend and Snap also. That was classic.

Someone who I’ve really grown to love on this trip is Lauran’s room mate, Baylee. She’s such a genuine person and she’s hilarious! I loved spending time with her the day we went to Santa Monica. Plus, she’s a very talented singer and we love all of the same bands. This is us at In-N-Out –

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She’s amazing.

Today Lauran, Brittany, and I went to Silver Lake. If you don’t know what that is, it’s like walking into an Urban Outfitters fashion show. Everyone is dressed in cutoffs and flannels and they all look amazing. It was beautiful there as well and they had a Saturday morning market. I got a pumpkin lavender candle and then we went to a restaurant called Gingergrass. It was a beautiful little Vietnamese restaurant and I loved it.

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The green tea at Gingergrass was so good! I wish we had one in Clearwater. Today was such a good day and now we’re sitting around doing girly things like playing with a bunch of face masks and stuff we got from Lush today. The only weird thing was this shamanistic man we met by the market! He was so friendly but would not stop hugging us. He told me he wanted to kidnap me! He had long hair and a long beard and was super nice! Even gave us free sage. The people of Silver Lake!

I love California more and more each day.

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Apparently I fell asleep like this the other night. What the?

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Santa Monica

Today. Was. Perfect.

Lauran is sick and running through auditions like a mad woman so Kevin, Baylee and I took a trip over to Santa Monica for the day! But before that, I was exposed to heaven during my first In-N-Out experience.

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Then Santa Monica! I’ve traveled in California before with my Mom and brother where we went to San Francisco, Carmel, Monterey, and a few other beautiful places along the way. Santa Monica, though, definitely takes the cake on the beauty and culture of California that I love. I got to visit Red Bull Headquarters where our Anna now works!

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If there’s something that I want to accomplish in life, it’s working for the company in Santa Monica at HQ or WEBU. Not only because Santa Monica is a dream, but because it would be amazing to have a larger impact within a company that inspires others to push their limits and to explore and reach their dreams. I absolutely love and appreciate this company.

Also, have I mentioned how GORGEOUS Santa Monica is?!

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California, I love you

Wasteland

Good morning LA! It’s so beautiful here! Here’s the view of my sunset last night

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I’m roaming around studio city for a few hours while Lauran visits her acting coach and the Barnes & Noble here is like a transformed movie theater? So cool! Now to find the yoga books..